Selling is one of the activities that I often find engineers shy away the most from. Yet, it is likely one of the most under-rating and important activities an engineering leader can do. I intentionally try and spend 20% of my time working with Qumulo’s sales teams to help sell our products. There are many reasons why I think this activity is vital to any engineering leader, which I will cover in this post.

Selling is where the rubber meets the road

As an engineer working on various products, I had the (naive) impression that whatever I build…